Sunnyvale, CA — January 28, 2015 — Thinknear® by Telenav® (NASDAQ: TNAV), today announced the availability of native ad formats as part of its location-based marketing platform. Thinknear is partnering with Mopub to deliver the programmatic ad units that offer opportunities for rich user engagements and a more seamless experience for mobile users. Native ad units allow marketers to play a greater role in the mobile user's experience by becoming a part of the content stream in a more relevant fashion than traditional mobile ads. "Our partnership with Mopub allows us to deliver a great product for marketers," said Lucas Dickey, Thinknear's VP of Product. "We are able to leverage our location-based audience targeting capabilities and Mopub's native ad units to deliver a better experience for marketers and mobile users." Thinknear is offering native as a part of the overall marketing approach that can be added as part of an existing mobile campaign. Native ads will be paired with Thinknear's location-based targeting tools to deliver even more contextually relevant ads. This is yet another tool to enable marketers to more effectively reach their audiences. Native ads offer the benefit of "in-stream" delivery, which creates a more seamless experience between content and advertisements for the consumer. "Native advertising is increasingly more important to the digital ad ecosystem, as native ads see much greater engagement," said Loren Hillberg, president, Thinknear. "This partnership enables us to connect an emerging ad format with the proven benefits of location targeting that we have been consistently delivering to our clients for years."
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